One of the largest domain registrars on the web (GoDaddy), is looking to "hike" some interest with a TV ad campaign that's schedualed for kick off at the 39th Super Bowl.
"...there's even an early candidate for what Chris Wall, co-creative head at WPP's Ogilvy & Mather in New York, called the game's penchant for the "Hail Mary play for brands nobody has ever heard of." GoDaddy.com, the world's largest domain-name registrar, is in with one unit. The site-which hasn't even had an ad agency before-will pick between two New York shops working on Super Bowl ideas, Adstore and Cliff Freeman and Partners, for the "huge exposure" the Big Game offers, said a rep for the Scottsdale, Ariz., company."
It won't come cheap either, the Fox Network price tag for a one 30 second commercial unit is 2.4 million dollars. The GoDaddy ad will air when the big game hits TV screens, February 6th, 2005.