One of the largest PC manufacturers (Dell) is in a cyber battle with a marketing campaign that's just gone plain ugly! A little known on line computer start up (CompAmerica) has been allegedly using "defamatory" anti-Dell hypertext links as a way to market their own wares.
"A free for all nearly ensues during a Temporary Restraining Order hearing, as Dell's lawyer accuses CompAmerica (http://www.compamerica.com) of what CompAmerica calls "in Dell's wildest dreams" defamatory behavior by posting hypertext links to "IHateDell.net", "Dell S*cks", "Don't Buy Dell" and "theripoffreport.com", and other public websites (the content is mirrored at- http://www.deadendclub.com).
CompAmerica has claimed "fair marketing game" for the right to point out with hypertext links, the enormous clamor against Dell, including complaints about its call centers overseas, and the vast number of "anti-Dell" websites that appear to have cropped up in the past year(s) on the web "pages that number in the tens of thousands".
CompAmerica calls them, simply, examples of public clamor against Dell, and placed news links to them on http://www.thedellkillers.com/ --a site which is down temporarily (see mirror above), as CompAmerica seeks appropriate legal protection for the website through the US Patent and Trademark Office."
Another round of legal proceedings against CompAmerica by the large computer maker begin January 25th, 2005.