Go Daddy CEO Bob Parsons has revealed (via his weblog) that the domain registrar has bought an additional 2.4 million dollar commercial slot for this sundays upcoming Superbowl bonanza. It now becomes an under 5 million dollar on air investment for the tld seller..... a few more Ben Franklins if you add the cost to produce the spots........one of which the Fox network (airing the grid iron spectacle) has rejected. Click here for the story and get a sneek peek at the ad that won't be airing come game time.

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