The story first broke via Lextext, and has now been picked up by other media outlets.....it appears the king of search engines is now an official ICANN approved domain registrar!
No doubt the already hot battle ground for one upsmanship in the domain pricing wars will be heating up. Googles search adversary Yahoo had been claiming it's stake in the market in 2004, slashing prices for it's domain offerings to a 4.98 price tag (albeit with a one domain per user policy), when you consider the wholesale rate for registrations run in the mid 6 dollar range and the fact 2003 Yahoo domain registrations were 35 dollars per unit....shows their tenacity at the very least..ya think?!?! Anything to boost the margins when it comes to hosting accounts, even if it means dipping into the red on one internet offering to supply another.
It was just a matter of time before Google followed suit and they have a great hosting subsidiary (Blogger.com) to market with should they decide to go that route. And why not? Blogs are all the rage with more than 6.5 million currently being tracked by the likes of blog indexers like Technorati. They're the new wave medium of choice and Googles Blogger is one of the most recognized blog applications out there, it would make an excellent starting point for this new venture. A domain name integrated with the Blogger brand would fit like a glove....it'll be interesting to see what direction they take to get the ball rolling.....knowing Google....it'll make an impact, regardless.